Hia Thep: From a Small Lot to a Leading Used-Car Business
The Beginning
In 2008, Hia Thep, also known as Thepparit, began his automotive career with limited capital but a strong passion for cars. He opened a small used-car lot in Samut Sakhon and built the business around honesty, transparency, and customer satisfaction.
The early years were difficult. Competition was high, capital was limited, and customers needed reasons to trust a used-car dealer. His consistency and honesty helped early customers return and recommend the business to others.
A Key Step in Growth
As the business grew, Hia Thep invested in a more systematic vehicle inspection process. The 200-point inspection standard was a major step forward for a used-car business at that time.
"If we can make customers confident, they will trust us. If they trust us, they will recommend us." — Hia Thep
In 2015, Sangaroon Autocar opened a large vehicle reconditioning center with more than 5,000 square meters of space, specialist technicians, and modern equipment. This became an important foundation for long-term customer confidence.
Becoming a Trusted Name
With consistent standards, honest information, and ongoing service improvement, Sangaroon Autocar earned recognition from more than 10 finance partners as a Top Grade dealer. This helps customers receive clearer loan support and competitive conditions.
Today, Sangaroon Autocar has delivered more than 6,000 vehicles with accumulated sales value of around 1.6 billion baht, becoming a widely recognized used-car name in Thailand.
Lessons from Hia Thep
- Be honest with customers and never hide vehicle condition details.
- Invest in quality through 200-point inspections before sale.
- Take responsibility after the sale with clear warranty and support conditions.
- Care for customers like family with practical advice and no hidden consultation fees.